Each of us has the capacity to spot opportunities, invent products, and build businesses—even $100 million businesses.
How do some people turn ideas into enterprises that endure? Why do some people succeed when so many others fail? The Creator’s Code unlocks the six essential skills that underlie entrepreneurial success. This global best selling book is based on 200 interviews with today’s leading entrepreneurs including the founders of Airbnb, Tesla Motors, SpaceX, LinkedIn, Dropbox, Chipotle, Under Armour, PayPal, eBay, and Jetblue.
Over the course of five years, Amy Wilkinson conducted over 200 interviews and analyzed academic research across many different fields. From the creators of companies as diverse as Yelp, Chobani, and Spanx, she found that creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on.
Entrepreneurial success, Wilkinson demonstrates, is accessible to everyone
What People Are Saying
Author of The Innovators and Steve Jobs
”Based on 200 interviews with entrepreneurs, this book helps explain the skills needed to be a successful innovator. It’s a great guide filled with smart rules for both starting a business and bringing it to scale.”
Cofounder of AOL and Chairman of UP Global
“The Creator’s Code provides a roadmap for the next generation of entrepreneurs. Amy Wilkinson’s insights about entrepreneurship, in combination with stories of successes and failures, serves as an inspiration for those looking to create and build new businesses.“
Cofounder of IDEO and the Stanford d.School
“This book isn’t armchair rumination. It’s required reading for anyone looking to build the next big thing.”
Author of The Little Big Things and In Search of Excellence
“This book is the inspiring story of men and women who are changing our world. Amy Wilkinson has cracked their code and given us all ways to join their ranks. This book is a game-changer and a life-changer.”
General partner at Benchmark
“Great entrepreneurs make complexity simple. Amy Wilkinson has done just that. This book offers invaluable clarity on the messy process of building a breakthrough business. An inspiring read for those who will shape the future.”
McKinsey & Company director emeritus and author, Centered Leadership
“Amy Wilkinson promises brilliant insight and delivers. If you’re an entrepreneur or a corporate executive working to stay ahead of the curve, read this book ASAP!”
Professor of Public Service, Co-Director of the Center for Public Leadership, Harvard Kennedy School of Government
”A leading talent of her generation, Amy Wilkinson has poured five years into wresting secrets of success from 200 top entrepreneurs and then boiled what she learned into six essential skills. The result is a fresh and insightful book.”
Daniel H. Pink
Author of To Sell is Human and Drive